Targeted customers are identified by age and income:
Age group: 18-35 years old, with key focus on the age group from 25 to 30 years old.
Income level: monthly income between 400 - 3 000 US dollars, especially customer whose income ranging from 1500 to 2000 US
dollars per month.
Customer Outline:
Young and energetic, optimistic and driven, independent.
having relatively higher education background and stable income flow.
pursuing high quality life and successful career.
Influenced very much by European countries' fashion concept.
Enjoy socializing with friends.
Purchasing Behavior Characteristics:
Strong purchase intention and fashion-oriented.
Keen on famous and high quality brands and not sensitive to price.
Purchasing preference highly influenced by media such as fashion magazine, television, internet.
Requiring pleasant shopping environment and good customer service. |